@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800&family=Playfair+Display:wght@500;600;700&display=swap');
:root{--paper:#FFFFFF;--ink:#0F172A;--muted:#525866;--line:#D9D9D6;--accent:#FF6A00;--light:#F5F5F3}
body{font-family:Inter,Arial,sans-serif;font-size:17px}h1,h2,.quote,blockquote{font-family:'Playfair Display',Georgia,serif;font-weight:600;letter-spacing:-1.5px}h2{font-size:clamp(35px,3.9vw,52px);line-height:1.17;max-width:970px}h3{font-family:Inter,Arial,sans-serif;font-weight:600;font-size:23px;letter-spacing:-.5px;line-height:1.4}header{height:96px;background:#FFFFFFf5;padding:0 4%;gap:25px}nav{gap:24px;font-size:14px}nav a:hover{color:var(--ink);text-decoration:underline;text-decoration-color:var(--accent);text-underline-offset:6px}.brand{gap:12px;color:var(--ink);letter-spacing:0}.ascent{width:47px;height:35px;flex-shrink:0}.wordmark{display:flex;flex-direction:column;font-family:Inter,Arial,sans-serif;font-size:22px;font-weight:800;line-height:1.1;letter-spacing:.2px}.brand>span:last-child{font-weight:800}.wordmark span{font-size:13px;color:var(--accent);letter-spacing:5px;margin-top:5px}.button,.button.light{background:var(--accent);border-color:var(--accent);color:var(--ink);font-size:15px;font-weight:700;border-radius:3px;padding:17px 23px}.button:hover,.button.light:hover{background:var(--ink);border-color:var(--ink);color:white;transform:translateY(-1px)}.button.small{font-size:14px;padding:13px 17px}.button:disabled{opacity:.65;cursor:wait;transform:none}button:focus-visible,a:focus-visible,summary:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid var(--ink);outline-offset:4px}.wrap{max-width:1320px;padding:95px 5.5%}.hero{grid-template-columns:1.35fr .65fr;gap:75px;align-items:center;padding-top:70px;padding-bottom:80px}.hero h1{font-family:'Playfair Display',Georgia,serif;font-size:clamp(46px,4.7vw,66px);line-height:1.08;letter-spacing:-2px;font-weight:600;margin-bottom:32px;max-width:760px}.eyebrow,.section-no{font-size:12px;color:var(--ink);letter-spacing:1.8px;font-weight:600}.eyebrow:before,.section-no:before{content:'';display:inline-block;width:25px;height:2px;background:var(--accent);margin-right:12px;vertical-align:middle}.hero-copy>p,.hero-story p{font-size:16px;line-height:1.7;color:var(--muted);max-width:690px;margin:14px 0}.hero-copy .hero-premise{color:var(--ink);font-size:20px;margin:25px 0 14px}.hero-story p{margin:8px 0}.hero-question{font-size:29px!important;line-height:1.35;letter-spacing:-.7px;max-width:650px;margin:18px 0 24px}.hero-copy .reassurance{font-size:14px;font-weight:500;margin:23px 0;color:var(--ink)}.hero-copy .qualifier{font-size:14px;max-width:600px;margin:15px 0 0}.journey-visual{background:var(--light);border-color:var(--line);padding:30px;box-shadow:none;align-self:center}.visual-head{font-size:12px;letter-spacing:1px;border-color:var(--line);padding-bottom:22px}.journey{list-style:none;padding:0;margin:0}.journey li{font-size:22px;display:flex;align-items:center;gap:16px;padding:22px 0;border-bottom:1px solid var(--line);font-family:Inter,Arial,sans-serif;font-weight:500;position:relative}.journey li span{font-size:12px;color:var(--muted)}.journey .lapse{color:var(--muted);border-bottom:2px dashed var(--line)}.journey .recovery{border-left:3px solid var(--accent);padding-left:16px;background:white}.journey .recovery:after{content:'↗';color:var(--accent);margin-left:auto}.visual-foot{font-size:14px;line-height:1.7;margin:22px 0 0;text-align:left}.letter>p{font-size:17px;color:var(--muted);max-width:840px;line-height:1.8;margin:18px 0}.letter>h2:first-of-type{max-width:1050px;margin-bottom:32px}.letter>blockquote{font-size:clamp(27px,3vw,40px);line-height:1.35;letter-spacing:-.8px;border-left:3px solid var(--accent);margin:42px 0 0;padding:3px 0 3px 27px;max-width:1010px}.letter>.button{margin-top:34px}.tinted{background:var(--light);border-block:1px solid var(--line)}.sales-split{display:grid;grid-template-columns:1fr 1fr;gap:60px}.sales-split p{color:var(--muted);font-size:17px;line-height:1.8;margin:10px 0 18px}.path-comparison{display:grid;gap:15px;margin-top:35px}.path{padding:25px 28px;border:1px solid var(--line);border-radius:4px}.path-label{font-size:12px;letter-spacing:1.5px;color:var(--muted);display:block;margin-bottom:17px}.path-steps{display:flex;flex-wrap:wrap;align-items:center;gap:13px;font-size:16px}.path-steps b{font-weight:400;color:var(--muted)}.recovery-path{border-left:3px solid var(--accent);background:var(--light)}.recovery-path b{color:var(--accent);font-size:21px}.customer-comparison{display:grid;grid-template-columns:1fr 1fr;gap:25px;margin:28px 0 32px}.customer-card{background:white;border:1px solid var(--line);border-radius:5px;padding:34px}.example-label{font-size:12px!important;letter-spacing:1.3px}.customer-card dl{margin:25px 0}.customer-card dl div{display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:14px 0;border-bottom:1px solid var(--line)}.customer-card dt{font-size:15px;color:var(--muted)}.customer-card dd{margin:0;font-size:21px;font-weight:600}.relationship{padding:14px 18px;background:var(--light);font-size:16px;margin:24px 0 0;border-left:3px solid var(--line)}.relationship.changed{background:#FF6A0012;border-left-color:var(--accent)}.statement-heading{font-family:'Playfair Display',Georgia,serif;font-size:clamp(27px,3vw,36px);font-weight:600;line-height:1.4;max-width:930px;margin:26px 0;letter-spacing:-.6px}.question-list{padding-left:22px;columns:2;column-gap:50px;margin:26px 0;max-width:970px}.question-list li{font-size:17px;margin-bottom:14px;break-inside:avoid;line-height:1.65}.question-list li::marker{color:var(--accent)}.method-flow{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:30px 0;border-block:1px solid var(--line);margin:36px 0 0}.method-flow span{font-size:21px;font-weight:500}.method-flow b{color:var(--accent);font-size:23px;font-weight:400}.analysis-section .wrap{padding-block:90px}.analysis-questions{display:grid;grid-template-columns:1fr 1fr;gap:25px 45px;margin:35px 0}.analysis-questions h3{display:flex;align-items:start;gap:18px;border-top:1px solid var(--line);padding-top:23px;font-size:21px;font-weight:500;margin:0}.analysis-questions span{font-size:13px;padding-top:5px;color:var(--muted)}.scenario{background:var(--light);border:1px solid var(--line);border-top:3px solid var(--accent);padding:38px;margin:35px 0;max-width:1030px;border-radius:4px}.scenario-inputs{display:grid;grid-template-columns:repeat(4,1fr);gap:25px;margin:35px 0}.scenario-inputs strong{font-size:38px;display:block;font-weight:500;letter-spacing:-1.5px;margin-bottom:8px}.scenario-inputs span{font-size:14px;color:var(--muted);display:block;max-width:200px;line-height:1.6}.scenario-total{padding:25px 0;border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:25px}.scenario-total>span{font-size:17px}.scenario-total strong{font-size:clamp(55px,6vw,80px);font-family:'Playfair Display',Georgia,serif;font-weight:600;letter-spacing:-2px}.scenario-note{font-size:14px;color:var(--muted);line-height:1.8;max-width:770px;margin:12px 0 0}.program-title{font-size:27px;margin:22px 0}.launch-callout{display:flex;align-items:center;gap:45px;border-block:1px solid var(--line);border-left:3px solid var(--accent);padding:28px;margin:35px 0 20px;background:white}.launch-callout>span{font-size:12px;letter-spacing:1.4px;max-width:150px}.launch-callout h3{font-family:'Playfair Display',Georgia,serif;font-size:28px;line-height:1.4;margin:0;max-width:740px}.timeline{display:grid;grid-template-columns:1fr 1fr;gap:35px 50px;margin-top:30px}.timeline article{border-top:1px solid var(--line);padding:25px 0 0}.timeline h3{font-size:23px}.timeline p:not(.eyebrow){font-size:16px;color:var(--muted);line-height:1.8;margin-bottom:0}.timeline .eyebrow{margin-bottom:15px}.dark{background:var(--ink);color:white}.dark .section-no,.dark .eyebrow{color:white}.offer-layout{display:grid;grid-template-columns:1fr 1fr;gap:90px;margin-top:40px}.price{font-family:'Playfair Display',Georgia,serif;font-size:90px;letter-spacing:-2px;line-height:1.1;margin:0 0 30px;color:white!important}.price-column p:not(.price){font-size:18px;margin:15px 0;line-height:1.7;color:white}.price-column .retainer-note{font-size:15px!important;color:#d2d7df!important;margin:25px 0 30px}.included{list-style:none;padding:0;margin:0}.included li{padding:12px 0;border-bottom:1px solid #FFFFFF30;font-size:16px;color:#edf0f5}.text-link{border:none;background:none;color:var(--ink);font-size:15px;text-align:left;text-decoration:underline;text-underline-offset:5px;display:block;padding:0;margin-top:23px;cursor:pointer}.dark .text-link{color:white}.dark .button:hover{background:white;color:var(--ink);border-color:white}.comparison-questions{display:grid;grid-template-columns:1fr 1fr;gap:35px;margin-top:35px}.comparison-questions>div{border-top:1px solid var(--line);padding-top:22px}.comparison-questions>div:last-child{border-top:2px solid var(--accent)}.comparison-questions span{font-size:14px;color:var(--muted)}.comparison-questions p{font-family:'Playfair Display',Georgia,serif;font-size:26px;line-height:1.4;margin:15px 0}.scale-path{display:flex;justify-content:space-between;align-items:center;gap:15px;padding:35px 0;border-block:1px solid var(--line);margin:35px 0 30px}.scale-path strong{font-family:'Playfair Display',Georgia,serif;font-size:clamp(32px,4vw,54px);font-weight:500;letter-spacing:-1px}.scale-path b{color:var(--accent);font-weight:400;font-size:25px}.fit-grid{margin-top:35px}.fit-panel{background:white;padding:34px;border-color:var(--line)}.fit-panel:last-child{background:white}.fit-panel h3{font-size:25px}.fit-panel li{font-size:16px;padding:14px 0;border-color:var(--line);line-height:1.7;position:relative;padding-left:25px}.fit-panel li:before{position:absolute;left:0;color:var(--ink);width:20px}.fit-panel:first-child{border-top:3px solid var(--accent)}.faq-list{max-width:1040px}summary{font-size:18px;padding-block:24px}summary:after{color:var(--ink)}details p{font-size:16px;line-height:1.85;padding-bottom:26px;max-width:960px}.final .letter h2{font-size:clamp(38px,4.4vw,58px);max-width:1030px}.final .closing-emphasis{border-left:3px solid var(--accent);padding-left:26px;margin:25px 0 32px;font-size:clamp(34px,4vw,52px)!important}.final .letter>p{font-size:18px;max-width:840px;color:var(--muted)}.close-cta-title{font-size:24px;margin:35px 0 20px}.final .qualifier{font-size:14px!important;max-width:680px!important;margin:18px 0 0}.final .button{margin-top:0}.letter{overflow-wrap:break-word}footer{font-size:14px;padding:35px 5.5%;background:white}footer .ascent{width:35px;height:28px}footer .wordmark{font-size:18px}footer .wordmark span{font-size:11px}dialog{padding:40px;max-height:90dvh;background:white}dialog h2{font-size:34px;letter-spacing:-.8px;line-height:1.2}dialog>p:not(.eyebrow){font-size:16px;color:var(--muted)}.form-grid{gap:17px}.form-grid label{font-size:14px}.form-grid input,.form-grid select,.form-grid textarea{font-size:16px;border-color:var(--line)}.form-status{font-size:15px;background:var(--light)}.confirmation{font-size:21px;line-height:1.7;padding:30px 0}.confirmation:empty{display:none}.honeypot{display:none!important}[hidden]{display:none!important}
@media(max-width:1150px){header{gap:18px}nav{gap:16px;font-size:13px}header .button{font-size:13px}.hero{gap:35px;grid-template-columns:1.2fr .8fr}.hero h1{font-size:53px}.wordmark{font-size:20px}.offer-layout{gap:50px}.journey-visual{padding:24px}.journey li{font-size:19px}}
@media(max-width:950px){header>.button{display:none}.hero{grid-template-columns:1fr}.hero-copy{max-width:750px}.hero h1{font-size:clamp(44px,7vw,62px)}.hero-visual{display:none}.wrap{padding-block:75px}.hero.wrap{padding-top:60px}.sales-split{gap:35px}.scenario-inputs{grid-template-columns:repeat(2,1fr)}.method-flow span{font-size:18px}.offer-layout{gap:35px}.price{font-size:76px}}
@media(max-width:800px){header{height:78px;padding:0 5%}.menu-button{font-size:14px}nav{top:78px;font-size:16px;gap:20px;background:white}.wrap{padding:65px 6%}.hero.wrap{padding-top:45px;padding-bottom:55px}.hero h1{font-size:clamp(40px,7vw,55px);letter-spacing:-1.3px}.sales-split{grid-template-columns:1fr;gap:0}.method-flow{flex-wrap:wrap;justify-content:start;gap:14px 18px}.offer-layout{grid-template-columns:1fr;gap:40px}.included{columns:2;column-gap:25px}.included li{break-inside:avoid}.analysis-section .wrap{padding-block:65px}.launch-callout{gap:25px}.launch-callout h3{font-size:25px}.customer-card{padding:25px}.customer-card dd{font-size:18px}.timeline{gap:25px}.final .letter>p{font-size:17px}footer{gap:22px}}
@media(max-width:560px){body{font-size:16px}.wrap{padding-block:55px}.hero.wrap{padding-top:38px}.hero h1{font-size:41px;line-height:1.13;letter-spacing:-1px;margin-bottom:24px}.hero-copy>p,.hero-story p{font-size:16px;line-height:1.7}.hero-copy .hero-premise{font-size:18px}.hero-question{font-size:25px!important}.hero-copy .reassurance,.hero-copy .qualifier{font-size:14px}.button{font-size:14px;padding:16px 18px;max-width:100%}.hero .button{width:100%;max-width:390px}.ascent{width:39px;height:29px}.wordmark{font-size:20px}.wordmark span{font-size:11px;letter-spacing:4px}.eyebrow,.section-no{font-size:12px;letter-spacing:1.2px}h2{font-size:34px;letter-spacing:-.7px;line-height:1.22}.letter>h2:first-of-type{margin-bottom:25px}.letter>p,.sales-split p{font-size:16px;line-height:1.8}.letter>blockquote{font-size:28px;letter-spacing:-.5px;padding-left:18px;margin-top:30px}.path{padding:22px 18px}.path-steps{font-size:15px;gap:11px}.customer-comparison{grid-template-columns:1fr;gap:18px}.customer-card{padding:25px}.customer-card dd{font-size:20px}.statement-heading{font-size:27px;line-height:1.4}.question-list{columns:1;margin:22px 0}.question-list li{font-size:16px;margin-bottom:12px}.method-flow{display:grid;grid-template-columns:1fr 25px 1fr;padding:23px 0;gap:18px}.method-flow span{font-size:17px}.method-flow b:nth-child(4){display:none}.analysis-questions{grid-template-columns:1fr;gap:22px}.analysis-questions h3{font-size:20px}.scenario{padding:25px 20px}.scenario .eyebrow{line-height:1.7}.scenario-inputs{gap:24px 20px;margin:25px 0}.scenario-inputs strong{font-size:34px}.scenario-inputs span{font-size:14px}.scenario-total{display:block;padding:23px 0 15px}.scenario-total strong{display:block;font-size:66px;margin-top:12px}.scenario-note{font-size:14px}.launch-callout{display:block;padding:24px}.launch-callout>span{display:block;max-width:none;margin-bottom:15px}.launch-callout h3{font-size:25px}.timeline{grid-template-columns:1fr;gap:25px}.timeline h3{font-size:22px}.timeline p:not(.eyebrow){font-size:16px}.program-title{font-size:24px}.price{font-size:75px}.price-column p:not(.price){font-size:16px}.included{columns:1}.comparison-questions{grid-template-columns:1fr;gap:24px}.comparison-questions p{font-size:25px}.scale-path{display:grid;grid-template-columns:1fr 24px 1fr;gap:20px;padding:27px 0}.scale-path strong{font-size:34px}.scale-path b:nth-child(4){display:none}.fit-panel{padding:25px}.fit-panel li{font-size:16px}.faq-list summary{font-size:17px;line-height:1.5}.faq-list details p{font-size:16px}.final .letter h2{font-size:36px}.final .closing-emphasis{font-size:33px!important;padding-left:18px}.close-cta-title{font-size:23px}.final .qualifier{font-size:14px!important}.form-grid{grid-template-columns:1fr}.form-grid .full{grid-column:auto}dialog{padding:32px 22px}dialog h2{font-size:30px}dialog .button{width:100%}.confirmation{font-size:19px}.form-grid textarea{min-height:80px}}

/* Qualification cards: clear visual distinction, with icons as well as colour. */
#fit .fit-panel{border:1px solid var(--line);border-top:3px solid var(--accent)}
#fit .fit-panel:last-child{background:var(--ink);color:white;border-color:var(--ink);border-top:3px solid var(--ink)}
#fit .fit-panel h3{display:flex;align-items:center;gap:16px;margin-bottom:30px;line-height:1.3}
#fit .fit-heading-icon{display:grid;place-items:center;flex-shrink:0;width:44px;height:44px;border-radius:50%;background:var(--accent);color:var(--ink)}
#fit .fit-heading-icon svg{width:26px;height:26px}
#fit .fit-panel:last-child .fit-heading-icon{background:white;color:var(--ink)}
#fit .fit-panel li{display:flex;align-items:flex-start;gap:14px;padding:16px 0;font-size:16px;line-height:1.7}
#fit .fit-panel li:before{content:none}
#fit .fit-row-icon{display:grid;place-items:center;flex-shrink:0;width:23px;height:23px;border-radius:50%;background:#FF6A001A;color:var(--ink);margin-top:3px}
#fit .fit-row-icon svg{width:16px;height:16px}
#fit .fit-panel:last-child li{border-color:#FFFFFF33;color:#FFFFFF}
#fit .fit-panel:last-child .fit-row-icon{background:#FFFFFF14;color:#FFFFFF}
@media(max-width:560px){#fit .fit-panel h3{font-size:24px;gap:13px}#fit .fit-heading-icon{width:39px;height:39px}#fit .fit-panel li{gap:12px}}

.payment-schedule{margin:30px 0 27px;padding:23px 0;border-block:1px solid #FFFFFF33}
.price-column .payment-label{font-size:12px!important;font-weight:500;letter-spacing:1.6px;color:#d2d7df!important;margin:0 0 20px!important}
.payment-row{display:grid;grid-template-columns:90px 1fr;gap:20px;align-items:baseline;margin:15px 0;font-size:16px;line-height:1.6}
.payment-row strong{font-size:20px;font-weight:600;white-space:nowrap}
.payment-row span{color:#edf0f5;max-width:350px}
@media(max-width:560px){.payment-row{grid-template-columns:82px 1fr;gap:16px;font-size:15px}.payment-row strong{font-size:19px}.payment-schedule{margin-top:26px;padding-block:20px}}

.program-inclusions h3{font-size:19px;line-height:1.5;margin:0 0 24px;color:white;letter-spacing:0}
.program-inclusions .included{display:grid;grid-template-columns:1fr;gap:18px;columns:auto}
.program-inclusions .included li{border:0;padding:0 0 0 29px;position:relative;font-size:16px;line-height:1.65}
.program-inclusions .included li:before{content:'✓';position:absolute;left:0;top:0;color:var(--accent);font-size:18px;font-weight:600}
@media(min-width:561px) and (max-width:800px){.program-inclusions .included{grid-template-columns:1fr 1fr;gap:20px 30px}}

.calculation-step{padding:28px 0;border-bottom:1px solid var(--line)}
.calculation-step h3{display:flex;align-items:center;gap:14px;font-size:18px;font-weight:500;letter-spacing:0;margin:0 0 26px}
.calculation-step h3>span{font-size:12px;color:var(--muted)}
.equation{display:grid;grid-template-columns:minmax(0,1fr) 25px minmax(0,1fr) 25px minmax(0,1.2fr);align-items:center;gap:20px}
.equation-term strong{display:block;font-size:clamp(32px,3.4vw,43px);font-weight:500;letter-spacing:-1px;line-height:1.25;margin-bottom:9px}
.equation-term span{display:block;font-size:14px;color:var(--muted);line-height:1.6;max-width:200px}
.equation>b{font-size:28px;font-weight:400;color:var(--ink);align-self:start;margin-top:6px}
.equation-result{border-left:2px solid var(--accent);padding-left:22px}
.revenue-result strong{font-family:'Playfair Display',Georgia,serif;font-weight:600;font-size:clamp(38px,4vw,51px)}
.calculation-assumption{font-size:14px;color:var(--muted);line-height:1.8;margin:22px 0 14px;max-width:860px}
@media(max-width:700px){.equation{gap:12px;grid-template-columns:minmax(0,1fr) 20px minmax(0,1fr) 20px minmax(0,1.2fr)}.equation-result{padding-left:12px}.equation-term strong{font-size:29px}.revenue-result strong{font-size:34px}.equation-term span{font-size:13px}}
@media(max-width:560px){.calculation-step{padding-block:25px}.calculation-step h3{font-size:18px;line-height:1.5;margin-bottom:22px}.equation{grid-template-columns:1fr;gap:13px}.equation-term{display:grid;grid-template-columns:105px 1fr;align-items:center;gap:15px}.equation-term strong{font-size:33px;margin:0}.equation-term span{font-size:14px;max-width:none}.equation>b{font-size:23px;margin:0 0 0 41px;line-height:1}.equation-result{border-left:0;border-top:2px solid var(--accent);padding:17px 0 0}.revenue-result{grid-template-columns:1fr}.revenue-result strong{font-size:56px}.calculation-assumption{font-size:14px}}