ALTIMAX INSIGHTS
10 research-led articles in the Altimax Revenue Recapture library.
Customer Reactivation · 01
Customer reactivation is not about emailing everyone who stopped buying. It is about finding the customer relationships that still contain economic value, understanding what changed, and testing whether that value can be recovered profitably.
Read article →Customer Reactivation · 02
Revenue Recapture is the discipline of finding customer relationships where economic value has gone quiet, deciding which are worth pursuing, and testing whether that value can be recovered profitably.
Read article →Customer Reactivation · 03
A customer is not lapsed because a fixed number of days passed. They are lapsed when their absence becomes unusual relative to how they, similar customers, or the product normally behave.
Read article →Customer Reactivation · 04
A brand with 600,000 historical email addresses does not necessarily have a 600,000-person marketing opportunity.
Read article →Customer Reactivation · 05
If your best customer is still buying every month, you do not need to win them back.
Read article →Customer Reactivation · 06
Your email platform says the win-back flow generated $80,000.
Read article →Customer Reactivation · 07
Before you buy another retention tool, open Shopify.
Read article →Customer Reactivation · 08
If you want the fastest possible way to find lapsed customers, create a segment:
Read article →Customer Reactivation · 09
If you gave me 100,000 lapsed customers tomorrow, I would probably ignore most of them first.
Read article →Customer Reactivation · 10
If your reactivation strategy starts with:
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