Customer Segmentation · 21
Ecommerce Customer Segmentation: How to Find the Customers That Matter Most
A segment is only useful if it changes what you do.
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Customer Segmentation
10 research-led articles in the Altimax Revenue Recapture library.
Customer Segmentation · 22
RFM Segmentation Explained: Recency, Frequency and Monetary Value for Ecommerce
A customer bought yesterday for the first time and spent $40.
Read article →Customer Segmentation · 23
How to Identify High-Value Customers Without Looking Only at Spend
The customer who spent the most money is not automatically your best customer.
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Lapsed VIP Customer Strategy: How to Recover Former Best Customers
A customer spent $1,200 with you over 14 purchases.
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One-Time Buyer Segmentation: Not Every First-Time Customer Is the Same
A customer who bought your hero product yesterday and a customer who bought a clearance gift three years ago are both:
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Customer Segmentation for Win-Back Campaigns: Who Should Actually Get the Message?
The customer who bought from you eight times should not get the same win-back email as the person who bought once on Black Friday.
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Recency vs Frequency vs Monetary Value: Which Customer Signal Matters Most?
A customer bought yesterday.
Read article →Customer Segmentation · 28
Behavioral Customer Segmentation for Ecommerce: Segment What Customers Actually Do
A 32-year-old woman in New York tells you much less about the next purchase than:
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Purchase-Cycle Segmentation: Group Customers by How They Actually Buy
Two customers last purchased 60 days ago.
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Customer Cohort Analysis for Ecommerce: Find Out Which Customers Actually Stay
Your repeat purchase rate improved from 22% to 24%.
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