Retention Economics · 41
Ecommerce Customer Retention: The Metrics That Actually Matter
Retention is one of those words that can make a dashboard look sophisticated while telling you very little.
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Retention Economics
10 research-led articles in the Altimax Revenue Recapture library.
Retention Economics · 42
Customer Retention Rate Explained: How to Calculate It Without Hiding the Problem
Customer retention rate tells you what percentage of an existing customer base remained active over a period after excluding newly acquired customers.
Read article →Retention Economics · 43
Customer Lifetime Value for Ecommerce: How to Calculate It Without Fantasy
Customer lifetime value is useful.
Read article →Retention Economics · 44
Customer Acquisition Payback Period: Why Retention Changes How Fast You Can Grow
Two brands can have the same customer acquisition cost and completely different growth capacity.
Read article →Retention Economics · 45
Ecommerce Subscription Churn: Voluntary vs Involuntary Churn
A subscriber can disappear for two completely different reasons.
Read article →Retention Economics · 46
Revenue Per Customer: A Better Way to See What Retention Is Actually Creating
Total revenue can grow simply because you acquired more customers.
Read article →Retention Economics · 47
Repeat Revenue vs New-Customer Revenue: What the Mix Really Tells You
A brand generating 60% of revenue from repeat customers can be healthy.
Read article →Retention Economics · 48
The Economics of Recovering Existing Customers
Recovering an old customer is not automatically cheaper than acquiring a new one.
Read article →Retention Economics · 49
Acquisition or Retention: Where Should Your Next Growth Dollar Go?
The answer is not:
Read article →Retention Economics · 50
The DTC Retention Scorecard: What to Review Every Month
If I had 30 minutes each month to understand a DTC brand’s customer health, I would not open the email dashboard first.
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