Win-Back Strategy · 31
Win-Back Email Strategy: How to Bring Lapsed Customers Back
The most important part of a win-back email is not the email.
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Win-Back Strategy
10 research-led articles in the Altimax Revenue Recapture library.
Win-Back Strategy · 32
Why “We Miss You” Is Usually the Wrong Win-Back Strategy
The customer did not stop buying because they were waiting to hear whether your brand missed them.
Read article →Win-Back Strategy · 33
How Many Emails Should a Win-Back Sequence Have?
Three is a useful starting point.
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Best Win-Back Email Timing: When Should You Contact a Lapsed Customer?
The best win-back email is usually sent after the customer should reasonably have purchased again, but before the relationship has gone completely cold.
Read article →Win-Back Strategy · 35
Win-Back Email Subject Lines: What Actually Deserves the Open?
The subject line has one job:
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Should You Discount Lapsed Customers?
Sometimes the correct win-back offer is 20% off.
Read article →Win-Back Strategy · 37
How to Write a Customer Reactivation Email That Does Not Sound Generic
Before you write a customer reactivation email, finish this sentence:
Read article →Win-Back Strategy · 38
Win-Back Email Examples: What Real Brands Are Actually Doing
Looking at win-back emails is useful only if you ask:
Read article →Win-Back Strategy · 39
Win-Back Flow vs Revenue Recapture: Why They Are Not the Same Thing
A win-back flow asks:
Read article →Win-Back Strategy · 40
Klaviyo Win-Back Strategy: How to Build a Smarter Reactivation System
Klaviyo can automate an excellent win-back program.
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